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In 2002, the founder of NEGU, Lucy Wei was talking to some Australian customers in Sydney. She asked them what was the most important quality that they looked for in protective equipment. As they were describing the tough environment that exists in Australia, one of them said, “in Australia we want high quality, professional design and it needs to be tough, because we never ever give up”. This was the day that the “never ever give up” brand NEGU was created. Today, NEGU is a globally registered and recognised brand for protective clothing and equipment, known for its high quality, professional design and for being tough.